# Lusso Archive Expanding the way we think about design at a deeply personal level Page: Feed: --- ## [Building a Color Palette from the World Around You](https://lussoarchive.substack.com/p/building-a-color-palette-from-the) _2026-08-26 · Lusso Archive_ A four part system for building your own color palettes from the world around you. ## [The Case for Rebuilding America Starts with Neon Signs](https://lussoarchive.substack.com/p/the-case-for-rebuilding-america-starts) _2026-08-22 · Lusso Archive_ We tend to think improving America requires enormous projects that take decades to finish. ## [This Hotel Chain Will Give You Maximum FOMO](https://lussoarchive.substack.com/p/this-hotel-chain-will-give-you-maximum) _2026-08-20 · Lusso Archive_ This isn’t about nostalgia, just a lesson for the future ## [The Single Highest Leverage Hire a Brand Can Make](https://lussoarchive.substack.com/p/the-single-highest-leverage-hire) _2026-08-18 · Lusso Archive_ How I built Lusso before I had a product, and why every ambitious company needs a creative visionary shaping its world from day one. ## [Why You Keep Losing Your Best Ideas and How to Fix It Today](https://lussoarchive.substack.com/p/why-you-keep-losing-your-best-ideas) _2026-08-12 · Lusso Archive_ Every creative loses ideas to the camera roll. Here is the system I built so the references that shape my eye never disappear on me again. ## [I Grew My X Account to 180,000 Followers Without a Growth Hack. Now I'm Doing It on Substack.](https://lussoarchive.substack.com/p/i-grew-my-x-account-to-180000-followers) _2026-08-10 · Lusso Archive_ The exact approach, now aimed at this newsletter. ## [You Have No Idea How Short Your Memory Is](https://lussoarchive.substack.com/p/you-have-no-idea-how-short-your-memory) _2026-08-09 · Lusso Archive_ What a 20 year old yacht taught me about how little of design history actually reaches you. ## [Why People With Taste Are About to Win Everything](https://lussoarchive.substack.com/p/why-people-with-taste-are-about-to) _2026-08-06 · Lusso Archive_ Why the execution of ideas is no longer a barrier ## [Why You Should Hire Me Before Someone Else Does](https://lussoarchive.substack.com/p/why-you-should-hire-me-before-someone) _2026-07-30 · Lusso Archive_ I spent a decade behind a camera learning that without fully understanding it. ## [The Case for Being Interested in Everything](https://lussoarchive.substack.com/p/the-case-for-being-interested-in) _2026-06-02 · Lusso Archive_ What Roberto Burle Marx can teach us about creativity ## [Refer a Friend, Earn Rewards (Sponsored)](https://crawlproof.com/a/F1L5Z4fC0ejX) _2026-06-02 · **Sponsored**_ Earn rewards when friends get the Graphite Business Card through your referral. ## [The Fall of Pan Am](https://lussoarchive.substack.com/p/the-fall-of-pan-am) _2026-05-27 · Lusso Archive_ A Brand Built for a World That Disappeared ## [We’re Not Here for the Nostalgia](https://lussoarchive.substack.com/p/were-not-here-for-the-nostalgia) _2026-05-17 · Lusso Archive_ Folks assume I started Lusso to glorify a past that feels just out of reach.