Why You Keep Losing Your Best Ideas and How to Fix It Today

Last week I wrote about how short our visual memory has become, and if that piece was the diagnosis then this is where we start treating it. The first step to actually executing your best ideas is capturing them the moment the spark hits. Right now you’re probably losing them before they ever leave the ground. Inspiration is fickle, and the inspo you buried in to your camera roll might have been the connection that shaped an entire project down the road. This system is the fix.

The gap between creatives who are stuck and creatives who are prolific is rarely talent. One group starts every project from zero, rebuilding a reference pool they already had once. The other opens a collection they’ve been compounding for years and starts working immediately.

Below is the exact system that turned years of saving inspiration into the eye behind Lusso Archive.