Data is in the eye of the beholder
Better data visualization starts with ignoring the data and focusing on the audience.
LEFF Field
A content marketing agency with a lot of thoughts . . .
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Latest posts
Out of LEFF Field: The Gibson Les Paul Standard that said it all
Sometimes “Good job” can only be expressed with an elaborate scheme.
250 years on: Making up for lost time
Senior adviser Peter Gumbel reflects on how much—or how little—can happen in the next 250 years.
Out of LEFF Field: The stories Little Free Libraries tell
Little Free Libraries have a lot of personality. What can they teach us about what it takes to tell a successful story?
The inside story on storytelling
Founder and President Scott Leff on how strong stories can captivate, enchant, and persuade audiences in any context.
Out of LEFF Field: Audience autonomy
Our takes on counterintuitive, unexpected, and simple satisfactions.
Events give content 💫 dimension⚡️
Partner Alia Samhat discusses how immersive experiences connect people to ideas.
Out of LEFF Field: For the love of a human touch
CGI? AI? Oh my! Unblurring the distinction between artistry and automation.
The flight to quality in the age of AI
The commodification of content leaves readers wondering what’s even worth clicking on. SVP Luke Collins discusses the best test for quality.
Out of LEFF Field: March Meditations
Our takes on the nuance of nostalgia, reclaiming experiences, and target audiences