Brands finally remembered Gen X exists. We noticed.
Esprit, Swatch, Madonna, and the generation brands keep ignoring.
Killing Darlings
Creative & brand advice with no agency markup and no BS. Weekly musings on showing up, standing out, and sounding like yourself.
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Latest posts
Big brands spend millions trying to sound like themselves. You can do it for free.
The advantage is already yours. Here's how to use it.
RIP great campaign.
A eulogy for the ideas who gave their all and still got forgotten
Let’s talk about the Coca-Cola rebrand.
Craft vs. scale, Marlborogate and the question every iconic brand eventually has to answer
Three brands nailing it in a summer that’s had everything
What we can learn from a wedding, a sofa on a tennis court, and four trucks with really good timing.
Good intentions don't make good brand strategy.
What happens when helping your customer becomes about helping yourself.
America is a brand in crisis.
Spoiler alert: The product is still worth believing in.
Brands winning the World Cup aren’t shouting, they’re showing up.
Three campaigns getting it so right — and what they understand about this cultural moment
90 minutes. A tiny island nation. The whole world on its feet.
The World Cup does in 90 minutes what most brands can't do in a decade.
Prizes are for pigs and pies.
The ambivalence I’ve always felt about creative awards — and why I'm getting on a plane to (hopefully) accept one anyway.