RSS Amplifier

Blog

Tech Marketing Rewired - With Kevin Kerner

Tech Marketing Rewired is your front-row seat to the minds shaping the future of B2B marketing—tech marketers, brand leaders, and the builders.

kevinkerner.substack.comSource feed ↗10 posts

Live Last read · last published · next check

Written by

Latest posts

Innovation Without Discipline Is Just Faster Slop | Sean Richards - Concordia University

Kicking off the new season with Sean Richards, a marketing professor who actually builds with AI, on the messy rollout and why he thinks a quiet rehiring is coming.

AI is winning in the back and losing in the front

Notes from our Builder's Table dinner in Santa Clara, and what senior marketers are wrestling with now that the pilots are over.

CMOs as Builders: The CLAUDE.md Blueprint

The one file that turns everything you've built into a system your team can run without you.

CMOs as Builders: From Terminal to Teammate

How to move your AI work off your laptop and into your organization.

CMOs as Builders: Beyond the Terminal: MCP, APIs, and the Tools That Connect Everything

Claude Code was never meant to stay contained in a terminal window. It’s built to connect.

What Does a Marketing Agency Look Like If You Design It From Scratch in 2026?

We ran a chaotic agency for 7 years. Fixed the operations. Then built an AI-native system on top. Here's what that looks like.

From Vibe Coding to the Enterprise: How AI is Rewiring the Modern Web Stack

I just recorded a podcast with Guy Yalif, Chief Evangelist at Webflow. Guy has one of the most interesting backgrounds in tech, starting as an AI-coding aerospace engineer before becoming a CMO and CEO.

CMOs as Builders: Skills, Efficiency and Model Switching

Why working harder with AI costs you more than working smarter:

What 20 Marketing Leaders Actually Think About AI, Brand, and the Execution Gap

I hosted a private dinner in Dallas last night with some of the smartest tech marketing leaders in the region. Here's what they are thinking right now about AI, automation and the future of brands.

Operationalizing the Future: How Wrike is Scaling AI through Agility and Agents

What I learned from my conversation with Christine Royston, CMO at Wrike, on moving beyond the AI hype cycle to build an operationalized, agent-led marketing machine.