Could following celebrity gossip change your behavior?
A conversation with Princeton psychology Professor Anuj Shah about the behavioral science of our “parasocial relationships” with celebrities and beyond
Milkman Delivers
Behavioral science insights that can help you make better choices.
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Latest posts
What we overlook when pursuing our goals and why it matters
A conversation with Cornell psychology Professor Tom Gilovich about the headwinds we notice and the tailwinds we don’t
Tips for living a happier life
A conversation with UCLA Marketing Professor and happiness expert Cassie Holmes
A checklist for making better decisions
Duke University Professor Jack Soll explains how you can avoid bias and make better decisions.
The surprising benefits of asking what you have in common with Luke Skywalker
A conversation with Ohio State psychology Professor Kurt Gray about the power of recasting your life as a “hero’s journey”
The bias that makes disagreement so hard
A conversation with Harvard Kennedy School Professor Julia Minson on naïve realism, plus New Year’s insights on behavior change
A tool for breaking bad habits (and building good ones)
USC psychologist and best-selling author Wendy Wood explains how to harness friction to make good habits easier and bad ones harder.
What happens when behavioral economics grows up?
Nobel laureate Richard Thaler and his University of Chicago colleague Alex Imas discuss their new book and how the field of behavioral economics has evolved
What is selection bias and how can it damage our decisions?
Brown economics Professor Emily Oster explains selection bias and how it can trick us into drawing flawed conclusions.
An exciting new podcast
Preview our latest episode, which explores how your judgment can be distorted by repeatedly encountering the same information echoed by seemingly independent sources