behavioral

Atticus Li — Better Decisions

Know what to test, when to trust the result, and what to do next. Practical decision guides for analysts, growth teams, and founders.

Daniel Egan

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Craig Agranoff

Ethan Gardner

Full-stack engineer focused on web performance, platforms, and building systems that scale sustainably.

The Friction Point

Understanding where systems fail, and redesigning them through behavioral science and ethical innovation.

Thomas Cothran

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Thoughts on Systems

Recent content on Thoughts on Systems

frictio.net

Frictio.net - Reverse-engineering how technology shapes our behavior. Deconstructing the Behavioral Strategy and Cognitive Ergonomics of emerging systems. How apps create lock-in and form habits.