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Human Signal Lab

Experiments in building human identity, trust, creativity, and visibility in the AI age that threatens human creators with a barrage of AI slop.

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The Algorithm Decides Who Sees You Now — Not Your Followers

Before a person reads your work online, a machine reads a description of you. That description decides everything. Are you seen by the stream or hidden from view?

Don't Leap. Test.

At 27 I sold self-help tapes door to door at night. At 52 I wrote before dawn while another job paid the rent. Every time, I ran the experiment before I made the move.

Nobody Ever Found a Passion

Everything that ever took over a life started as a small curiosity that almost got ignored

The Friction Economy: Every Great Company Killed One Thing

AI made doing things easy. Now the hard part is knowing what to do.

Territory

How the world's first mega-corporation 400 years ago became an empire and why the AI giants are repeating it

Outsourced

Anthropic just opened the hood on a million AI conversations. What they found was surprising

The Human Signal Is the Future

The scarce thing isn't content anymore AI can do that in moments. It's your raw humanity.

The Five Human Signal Layers No Machine Can Steal

The story of how I almost never found my voice and the five-layer Human Signal Stack I built once I did, with five creators already proving it works.

Half the Internet Is Now Fake

Inside the content industrial complex manufacturing and monetising AI slop at scale.

Your AI Thinks Your Worst Idea Is Genius. That's the Problem.

AI sycophancy doesn’t just flatter your bad ideas. It can make you less self-aware, more certain, and worse at thinking.