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One Inch Ahead

Your future has already happened to another company. I show you where, one inch before you need it.

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The $2 Hot Dog on 5-Star Services

AI is removing the effort from services, and customers know it. Here's how to make people feel something real. (An earlier version appears at I by IMD. Read on, you'll get a free link to try below.)

The Companies Firing Fastest Will Die First

The 2026 AI layoffs are repeating the mistake that killed Circuit City. And Hubert Joly, who saved Best Buy, told me the alternative on camera.

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The Science Of Moral Decoupling

How good companies slide into moral catastrophe without a single villain

What Nokia Teaches Any Company Bolting AI in 2026

The two-day wait that ended Nokia. It saw the iPhone coming. But it still couldn’t move because of the broken process.

Your Next Customer Is a Machine

For 25 years, the internet economy ran on one assumption: Humans click. But in China, they have stopped.

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Stop Renting Your Future

Why the world’s most valuable companies are suddenly buying nuclear plants, pouring concrete, and owning the whole stack.

The Country That Forgot How to Build

Every tech giant in America is now also an electric utility. China builds five reactors for the price of one. Forty years ago, Challenger should have taught us how. We mostly missed the lesson.

Why America Can Build After All

For 18 years, California has been trying to build a bullet train. In 122 days, xAI built a supercomputer.

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The $11 Billion Triumph, The $39 Million Collapse, and the Clog That Conquered the World

On Running, Allbirds, and Crocs reveal what separates brands that last from brands that die.

Coase vs. Claude and The Future of the Firm

How AI Agents and the Death of Normal Are Rewriting Organizations