Grasping for a plausible yarn.
I keep pulling on threads that make the whole thing unravel.
Fraîche’s Substack
Fraîche Design Thinking is a Paris-based creative consultancy run by Lisa Baird, your design strategy clairvoyant.
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What is design? (2/6)
God only knows!
What is design? (1/6)
Who's to say?
Let there be a price to pay.
If you want people to make different choices, make the unseemly choice a little painful.
The craziest thing.
At some point on this planet, even a negative-NPV project is the right project.
Capricious beauties.
Renewable energies can be hard to pin down, but they're worth it.
Under pressure.
Could global energy transition become some kind of new religion?
In your hip pocket.
Keep backup for every assumption at-the-ready.
No but really.
Ideas must eventually be modeled—in this case with numbers.
The nut.
What the government really wanted to hear.