The nut.

1. FOUNDER'S LETTER (posted 5 July 2024)

2. CORE OFFERING (posted 2 September 2024)

3. INDUSTRY SCAN (posted 9 October 2024)

4. MARKET OVERVIEW (posted 15 November 2024)

5. COMPETITIVE ANALYSIS (posted 4 January 2025)

6. MARKETING PLAN (posted 12 February 2025)

7. MANAGEMENT STRUCTURE (posted 13 March 2025)

8. FINANCIAL MODEL

9. APPENDICES

There’s an old joke that when the apocalypse comes you should try to be in France, because everything happens two years later there. I did not know about this old chestnut when, in February 2022, from a small office on the upper floor of a faded country mansion in western New York, I sat down to project hiring plans for the micro-agency I hoped to build on that faraway Gallic soil. I also did not know about the… ‘workforce displacing’ technology that would be released into the wild mere moments later (in dog years)!

But ultimately, I did know that the four-year visa program, replete with full public healthcare for the whole family and working rights for both spouses, was not so generous simply because the French are nice. I knew that at its core, it was a jobs-creation scheme, and that I better hold up my end of the bargain—or at least purport to in writing on the application. So I did. The business plan includes a chart that shows headcount doubling in four years—modest when the starting point is two, but impressive in terms of percentages?

Apparently it was enough.