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The Emergent Layer

Chronicling the journey of investing in healthier living, the people behind it and the brands that enable it

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The State of Sun Care

The next wave of suncare isn’t just about better formulas. It’s about making protection more desirable, habitual, and seamlessly part of everyday life.

Fiber, But Make It Fun

The brands turning fiber from medicine into an everyday habit

Hearing Health & Why It’s the Next Frontier in Preventative Care

I’ve been thinking a lot about how hearing protection is moving from something you hide to something you reach for without thinking twice.

Community is the New Consumer Luxury

Knicks in 5! Full disclosure, I'm not a New Yorker or a Knicks fan. Unfortunately, I'm a Minnesota sports fan (sigh).

Learnings From Visiting Beauty Retailers in Seoul

South Korea is globally recognized as an innovation hub for beauty and wellness.

Next-Generation Probiotics are Shaking Up Consumer Goods

Goodbye Probiotics 1.0, Hello Probiotics 2.0

The Consumer Health Opportunity

The U.S.

The Evolution of Medicine 3.0

We often talk internally about the concept of Medicine 3.0, popularized by Peter Attia– a proactive, personalized, and preventative approach to healthcare that aims to extend both healthspan and lifespan.

Why Oral Health is Essential for Longevity

A deep dive into a massive category that is often overlooked, but critical to maintaining long-term health: Oral Care.

Letter to My 2017 Self: Starting Out in VC

Eight years ago I started a new career as a venture capitalist.