Say it ain’t so Mo.
What Mo Salah’s move to Turkey says about the state of the Saudi Pro League and how the SPL should use this as the impetus to change course.
Disruptive Play: Challenging Sports & Media Norms
A thought-provoking platform dedicated to exploring the dynamic intersection of sports, social media, and the creator economy.
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The Haaland Take You Haven’t Heard.
Every outlet wrote the same authenticity story. It’s actually an ownership story: about who controls the ongoing, direct relationship with the people who showed up for the event once the event is over
“Creator-led” might be the most used and least understood phrase in media right now.
From MrBeast to the Savannah Bananas, wildly different businesses run the same operating system. We unpack how to build and apply the Creator-Led OS to yours
The Game Is 90 Minutes. The Cultural IP Lasts.
Six billion people are watching the same matches. Almost nobody is experiencing the same World Cup. The gap between those two things is where a new class of IP is being built.
You Can’t Just Put Sports on YouTube and Expect an Audience
It is the story the sports industry keeps telling itself: that content this good finds its own crowd. It doesn’t.
What Happens When a Generation Never Learns to Watch the LIVE Product?
The next rights cycle prices a trend the current cycle is masking. By the time it shows up in the numbers, the window to fix it is may already be closed.
Clipping Is the Next Click Farm. Sports Can Do It Right.
The Internet is about to repeat the same mistake for the fifth time. Sports has the rare chance to build the version that survives.
The $500 Billion Blind Spot
The sports rights “boom” is a concentration story, not a growth story. Here’s the TAM expansion nobody is modeling.
Why Would I Not Be Able to Stream Here?
Two creators got kicked out of an Elite Eight game for live streaming. The more interesting question is why they never thought twice about doing it in the first place.
What Happens When March Madness Turns Its Biggest Promoters Into Cartoonists?
You get a masterclass in how NOT to build a distribution model in 2026.