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Business of TV · Jul 29, 2026

TV's most under-used assets

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How your rushes and email lists can be used in the direct-to-consumer market.

This week, I’ve written a post about two of TV’s most under-used assets, one of which could be buried in your inboxes, and the other is sitting on shelves in your offices on tapes or hard drives….

I’m on leave this week, so the next email will be a week today.


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TV’s most under-used assets

Business management can often be about picking up rocks and seeing what’s under there - challenging assumptions or recognizing blind spots, discovering competitive advantages you didn’t realise you had, or uncovering under used assets that might have real value.

This post today is about two of those assets.

The first is your rushes. Those tapes that you have sitting on shelves, or digitised on hard drives or servers somewhere.

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Read on businessoftv.substack.com

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