
Most Companies Are Missing the Point of AI
Beyond tools and training. Where the real advantage begins
C-Suite Advisor, 2x CMO, 3x Author, Investor, Public Board Member. LendingTree, Expedia Group, Visa, & PepsiCo. Author of Marketing with AI.
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Beyond tools and training. Where the real advantage begins

AI doesn't need to feel beauty. It only needs to decide what survives

What the World Cup’s VAR tells us about who's in charge

Brands spent twenty-five years winning clicks. Now they must provide answers.

And AI is changing what kind of leader survives.

What a cat picture, a coupon flyer, and Alexa's new shopping brain have in common

AI Is Changing the Company, Not Just the Campaign

The brief was built for a different production model

What it means for other companies and their employees

Why decision-making and not productivity is becoming the real competitive edge

Leaders are falling into three camps, and those who misunderstand how AI shapes judgment may be the most exposed

Where your decision traces live may determine your career.

Explore the trends for 2026, expanded from my Adweek piece published earlier this week. And see how ChatGPT graded the 2025 ones.

When your product just shook markets, why lead with a monetization jab?

Navigating AI’s rapid rise, rising risks, and responsible adoption

What Adam Mosseri’s anxiety tells us about business, belief, and visual truth

Why AI’s Real Emergency Is Ethical, Not Competitive

Evidence and an AI Trailblazers Summit Test

Lessons from Mustafa Suleyman and Esther Dyson

Remembering Doug Lebda, Founder and CEO of LendingTree