Gee El Pea Ones
What does this phenomenon spell for us all, and what happens when humanity stops being hungry?
Bina's 404 Beauty Not Found
Co-founder and CEO of hi-bb
Live Last read · last published · next check
Latest posts
The New hi-BB is here!
And thank goodness, because the old one was missing something.
Sneak Peek: The Next Chapter of hi-BB
A new look, a sharper point of view, and a bit of a reset.
How I Built this Vol. 2: The Pretty Pivot
What I have learned building hi-BB (so far) and a spoiler of what's coming next...
Why 2026 Thin Hollywood Scares Me More Than 1992 Thin
When thin becomes a KPI and EMV keeps score, you have to ask who’s setting the targets??
Turns out, we may need MORE beauty brands
Two years ago, I started a beauty tech company based on the thesis that there are too many beauty brands and consumers were overwhelmed. I was going to fix it.
Dethroning Sephora
Why we’re growing tired of concentrated power.
Invisalign vs. BBL 🥊
A very honest look at how we judge invasive beauty choices.
My Hair Recovery System
Required reading if you are hitting the gym and not washing it everyday.
Why I’m Grateful Substack Became My Diary
As the year comes to a close, I want to say thank you to this platform and to everyone who reads along. The biggest beneficiary of the discipline of writing every week has been me.
Place your beauty predictions
If Wall Street can wager on earnings, we can definitely bet on makeup.
The Coconut List
The tradition I never talk about and cannot imagine a year without.
The Bird Test
Why sweating the small stuff matters
My Hot Take on 4-Year-Old Skincare
Just sit tight, it's different than what you've read
Beauty has an excitement problem
When was the last time you felt truly surprised by a beauty launch?
Why “Going Live” Calms My Perfectionist Anxiety
Mastering the art of presentation is what I was taught, and now I am unlearning it. Going live has become my quiet rebellion against rehearsal and perfection.
My Politically Charged Halloweens
In light of the holiday, I thought I’d share something personal, embarrassing, and fun!
AI Needs a Better PR Agency
Because trust cannot be automated
Why Hollywood Couldn’t Imagine the Future of Beauty
For a bunch of creative minds, only a handful of iconic movies ever got beauty’s future right. Hollywood nailed robots, computers, and artificial intelligence — but beauty? Not so much.
Would You Pay a $20 Cover Charge for Sephora?
As Amazon and personal AI shoppers gain muscle, it’s conceivable that Sephora could become a giant product-testing house, and you would have to pay to get in...