The Branding Journal
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The Branding Update
Stay informed on the latest in branding and become a better brand strategist. Handpicked news, insights, trends, and resources for branding professionals, delivered every week.
11 posts · theirs
Lately
Instagram's First Major Refresh in a Decade • How AT&T Turned Brand Love Into ROI • How One Brand Increased Its AI Visibility by 85%
7UP Changes Its Look and Its Formula • The Surprising Return of Brand Puppets • The Strategy Behind 3 Name Changes
Trinity University's Logo Backlash • Snapchat Invented Everything and Kept Nothing • Vans' New Visual System
Cracker Barrel's CEO Change • Become the Brand Others Reference • Do You Know How AI Describes Your Brand?
Coca-Cola's New Design System • Play-Doh's Adult Expansion • Why Founders Need a Personal Brand in 2026
Tinder's First Rebrand in a Decade • Why Unofficial Sports Sponsors Are Winning • Study: The Best Brands Act Like Neighbors
Why Brands Are Opening Hotels & Cafés • Columbia's Impossible Campaign • The New Era of Sustainability-Led Branding
Unilever's 35-Brand FIFA Strategy • Taylor Swift's Wedding Brand Effect • Why Brand Audiences Are Becoming Fact-Checkers
How Amul Stayed Relevant for 75 Years Without a Rebrand • Brands Are Adapting to AI Search • The Personal Brand Trap
Loewe's TikTok Playbook • KFC's Bucketverse Rebrand • Oatly's Marketing Shift
Victoria's Secret's turnaround • Rivian's Big Bet • Why brands are becoming invisible to AI
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