Syreeta Challinger
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Common Ground
Original research, insight and inspiration from the Common Ground team – on the impact that movement, nature, sport and nutrition have on who we are, and how we feel.
10 posts · contributor
Lately
“We are shaping culture by giving women’s football a home.”
Three takes on trail
Rewrite, listen, reach out
The New Trail: Brand new insight report, plus Eat Clean Run Dirty on running wild.
“It just hits different”: Three opportunities for brands to connect with women’s football fans
Brain rot (is it really that bad?), Amsterdam tennis, new sports brands take over, and a podcast: Our December newsletter
New tennis culture, weekend workouts, teenage rowers, and our latest report: Our November newsletter
Sportswashing, the power of awe, the best exercise for brain health, and our latest work for Nike: Our October newsletter
Club culture, the double standards holding sportswomen back, and how ultra-trail running gives life lessons: Our September news
Superhumans, authentic voices, training and hope: Our August news and insight
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