Rashi Goel
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The India Playbook™
The Great Indian FMCG industry needs a new playbook. Digital has unbundled supply and demand side and armed consumers with choice. Yet, the industry remains Strategy Blind™. Legacy FMCG sees a market of the past, while D2C sees the cap table.
10 posts · theirs
Lately
The Strategy Eyesberg™
When companies become kingdoms, they go strategy blind™
Why platforms are eating your margins
You can't financial engineer your way into growth
Looks right but feels wrong: strategy vs. execution
Why the stay spiky or broaden paradox of D2C is a math problem
The model that explains why the Great Indian FMCG industry™ feels 'stuck'
Why the Great Indian FMCG industry™ is not over competed. It's under strategised.
When the cheap layer becomes a commodity, defining the expensive layer is the strategy
HUL's de-averaged strategy to create desire at scale
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