Murali
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The Instigation Theory
Thoughts, theories and provocations about the fascinating ways in which brands, people, and culture interact.
8 posts · theirs
Lately
From Coffee Machines to Computers: The Art of Creative Reclassification
"Bella Ciao" and the Surprising Strength of Invented Traditions
'Dubai Chocolate' and the Curious Case of Brandicide
Why AI Action Figures Show We've Entered Template Meme 3.0
The Democratic Party Brand is Broken
From Cordial to Cultural Icon
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The Immersion Economy: Our Growing Hunger for Fictional Universes
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