Joe Fattorini
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Joe Fattorini's Substack
Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
11 posts · theirs
Lately
This £120 English sparkling wine will sell out instantly.
To teach is to learn. The problem with wine’s “studying” culture.
We were the future, once.
One wildfire is a tragedy, thousands is a statistic
More wine review numbers that don't add up
If there’s so much wine why isn’t it cheaper?
It's not about me, it's "you"
The Taxonomy Trap
No Andy, tinkering with rates will not save British hospitality
Yes, you can have a "butter sommelier"
Your Wine Is Disappearing from AI Search. Here's What to Actually Do About It.
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