The "you" versus "me" ratio is the most basic rule in copywriting. But only one major UK wine retailer get close to following it. And we're surprised wine doesn't connect with the public.
∙ Paid
“Use the word ‘you’ more than you use the words ‘I’ or ‘we’”
The “you” versus “I” ratio is something you learn on day one, lesson one, of “how to be a copywriter”. It’s one of those foundational rules. Like “write how you speak”. Or “short, simple words and sentences are better than long complicated ones”.
Why?
Well, because forcing yourself to use the wo…
Comments
Nothing yet. Say the first thing.
Sign in to join the conversation.