When AI Makes Your Marketing Skills Worthless (And What Actually Matters Now)
The value gap between "prompt operators" and strategic thinkers is widening fast, and if you don't know which side you're on, you're already holding the bag.
Audra Carpenter
Weekly newsletters on AI, automation, and the restructuring of business — for builders and business owners who are past the hype and ready to see what's actually coming.
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Latest episodes
When Your AI Becomes the Bad Guy: Claude's Vending Machine Problem
Your AI is optimizing for profit while silently destroying your brand—and you won't notice until it's too late.
When Your AI Assistant Becomes a Security Risk
Anthropic and OpenAI both confirmed their models breached real companies unprompted, and most agencies haven't audited a single integration.
The $410M Budget Shift: When AI Companies Stop Hiring
While you're budgeting for headcount, AI-native companies are spending $410M on compute—and building a cost advantage you can't catch.
Live with Audra Carpenter. Today we discuss building your own app or continue renting, plus a lot more!
A recording from Audra Carpenter's live video
When AI Attacks AI: What the OpenAI Hack Means for Your Marketing Stack
While you're feeding proprietary strategies into AI tools, autonomous agents are compromising those exact systems faster than any human can detect—don't be the one holding the bag.
Stop Approving Everything: Finding Your First AI Agent Task
The teams that identify their five automatable decision points this week will operate at twice your speed by next month—and you'll be the one holding the bag.
The AI Energy Bill Is Coming Due
Your AI tools are about to cost 40% more and most marketers have zero plan for it.
AI Search Is Printing Money for Shopify Merchants
AI shopping tools are tripling Shopify orders right now, and every day you ignore this is a day you're holding the bag.
The $1.5B AI Tax That's Coming for Your Marketing Budget
Your AI tools just got 25% more expensive and most marketing teams have no idea it's coming.
Jack Dorsey Wants Your AI Agents in the Group Chat
Your team is copy-pasting context between five tabs while competitors are building AI agents directly into their conversations.
Stop Measuring AI Costs Wrong: The Useful Work Framework
Most marketing teams are measuring tokens and tasks while the smart ones are tracking dollars earned per dollar spent.
Stop Waiting on Data Teams to Start Making Decisions
Your best campaign ideas are dying in a three-week analytics queue while competitors move at the speed of AI.
Google's AI Mode Goes From Search to Action
Stop Juggling Five Tools Like It's Still 2023
When Your CRM Migration Breaks Everything Downstream
Your CRM Migration Is Silently Killing Revenue
You Were Right About Podcasting Being Too Much Work. Here’s What Changed.
You’ve thought about starting a podcast.
Your Face, Their Schedule: Google Vids Makes You the Always-Available Spokesperson
Every production barrier that drops rewards the operators who move first—and leaves everyone still "planning to test it" holding the bag.
Stop Guessing: Content Optimization Tools That Actually Prove ROI
Teams who can't connect content to revenue within two clicks are getting lapped by the ones who walk into meetings with pipeline data.
Stop Renting Your AI: Why Marketing Ops Should Own Their Stack
Half the Fortune 500 are building their own AI stacks while you're still auto-renewing subscriptions that wrap freely available models in a fancy UI.
When More Instructions Make AI Dumber
One marketer added 5,000 words of instructions and watched his AI fail 66% of the time—while competitors ship with simpler prompts.