Your team doesn’t need better templates. They need you to stop doing the task entirely. The biggest lie in marketing ops is that “streamlining” a manual process is progress. It’s not. It’s just faster busywork. The real move:
• Map one recurring task from request to completion
• Find the single step that eats the most time AND follows the clearest rules
• That’s not your optimization point—that’s your elimination point
Gumroad didn’t automate everything. They automated ONE specific decision point. That’s the difference between reckless and ruthless. Save this for your next ops review.
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