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Atlasview Insights

Weekly content for business owners & deal makers. Get the inside scoop from a small business acquirer & operator. We share everything from deal sourcing, portfolio operations, maximizing cash flow, and generating return on investment.

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Atlasview Equity Partners has acquired Howard Supply Company in partnership with Exonas Capital and Brightwood Capital

Atlasview Equity Partners has acquired Howard Supply Company in partnership with Exonas Capital and Brightwood Capital. MRO Products Distributor Based in Texas.

2025 Recap - Year in Review

Annual Update From Atlasview Equity Partners

Soutron Global Announces CEO Transition

Brad Frasher Appointed Chief Executive Officer; Founder Tony Saadat to Retire and Serve in Advisory Role

Prisoner's Dilemma: Capex Edition

How Growth Capex Can Turn Into Maintenance Capex

Large TAMs Are Overrated

We Prefer To Dominate Niche Markets Instead

Evaluating Pricing Power

How To Tell If A Business Has The Ability To Raise Its Prices

Money Costs Money - How Growth Can Destroy Value

And a Relevant Clip From 1995 Berkshire Shareholder Meeting

Atlasview-Backed Soutron Global Completes Take Private of Auto-Graphics

Announcing The Latest Acquisition For Our Library Management Software Platform

Atlasview Discusses Cross-Border Deals in The Earnout Magazine

The Benefits of Cross-Border Investing

Generating Compound Returns

Free Cash Flow + Reinvestment

Atlasview-Backed Soutron Global Acquires MINISIS

Announcing Our Latest Acquisition For Our Library Management Software Platform

Adjusted EBITDA 101

Best Practices For Buyers and Sellers

4 Non-Financial Reasons Owners Sell

It's Not Always About Just The Money!

Capital Cycle Theory

How Capital Flows Effect Private Equity Returns

Why We Love The Porter's 5 Forces Analysis

Cheat Code To Get Quickly Familiar With An Unfamiliar Industry

5 Value Creation Levers To Increase Revenue

And A Must-Read Book Recommendation For PE Investors

Why We Love Vertical Niche Businesses

Higher Profit Margins, Higher Barriers to Entry, Higher Returns on Capital

Atlasview Selected in Axial’s 2024 Top 50 Technology Investors

Atlasview Insights -- bite-sized weekly insights that are relevant to all business owners, dealmakers, and investors.

Reinvesting Capital in Organic Growth

How We Approach Reinvestment Into Organic Initiatives

Margin of Safety - Managing The Unknown Unknown

Protecting Against Unpredictable Risks