Atlasview Discusses Cross-Border Deals in The Earnout Magazine

Happy Monday folks!

Thanks for joining us for another edition of Atlasview Insights. We use this newsletter to share our strategies, philosophies, experiences, and lessons we’ve learned along the way. Small bite-sized insights for business owners, dealmakers, and investors.

In this newsletter, we cover: 

• Have An Opportunity For Us?

• Atlasview Discusses Cross-Border Deals in The Earnout Magazine

• ICYMI - Popular Previous Issues

• Our Deal Process

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Have An Opportunity For Us?

Before we jump into this issue, a quick reminder, Atlasview Equity Partners is a private equity firm that acquires and builds B2B businesses in the lower middle market. For platform investments, we look for:

• Business Model: vertical software, business services, specialty distributors

• Business Size: minimum $1.5m EBITDA or $10m revenue

• Business Profile: sticky B2B customer base

• Business HQ: US & Canada

For add-on acquisitions for our portfolio companies, we have no size/geography criteria. We’re seeking add-ons in the library, archive, legal, and government niches for our portco Soutron Global and HVAC distributors for our portco PureFilters.

Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to contact us!

Atlasview Discusses Cross-Border Deals in The Earnout Magazine

At Atlasview Equity Partners, we have extensive experience investing across borders, particularly between the US and Canada. Despite ongoing trade tensions and tariff discussions, we remain strong believers in the value of cross-border deals. The US and Canada share deep economic ties, and we expect this partnership to remain strong for years to come. Periods of uncertainty often create opportunities for shrewd investors. When fear and perceived risk rise, so do chances to find great businesses at attractive valuations.

The Earnout Magazine—a publication dedicated to private equity investors and published by our friends at Sadis & Goldberg—recently featured our insights on why Canada remains a compelling investment destination. We discuss key advantages and how investors can capitalize on cross-border opportunities

Check out the full issue here (our article is pages 37-38): https://issuu.com/sadisgoldberg/docs/the_earnout_magazine_winter_2025

P.s. if you are a US-based investor looking for a Canadian partner to team up with on a Canadian-based deal, feel free to reach out to us (reply to this email).

In Case You Missed It

Here are some of our previous popular issues:

Our Process at Atlasview

We pride ourselves on having a simple and transparent process. Our streamlined process enables us to move quickly to get you answers fast.

• Step 1: Contact Us

• Step 2: Execute NDA & Schedule Call

• Step 3: Receive Offer & High-Level Terms​

• Step 4: Execute LOI & Complete DD

• Step 5: Close Deal & Receive The Cash

• Step 6: The Fun Part Begins!

Whether you’re a business owner interested in working with us, or an intermediary with a deal to share, always feel free to contact us!

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About Atlasview

Atlasview Equity Partners is a founder-first private equity firm specializing in acquiring and building businesses in the lower middle market. Atlasview seeks businesses with defensible moats and multiple levers to add significant value to create an asymmetric returns profile. Atlasview works closely with management teams to execute organic and inorganic (M&A) growth initiatives to build businesses into market leaders.