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The Systemic Strategy Sandbox · Jan 27, 2025

Better questions, better answers with ChatGPT

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Hermen Lutje Berenbroek · The Systemic Strategy Sandbox

This design thinking principle has always guided my work in strategy and workshops. Recently, I’ve found it applies equally to how I use ChatGPT. The questions you ask and how you frame them are just as important as the answers you get.

Here are my key learnings for getting the most out of ChatGPT, inspired by design thinking principles:

The quality of the answer depends on how well you define the problem. Provide clear objectives, detailed context, and specific elements for ChatGPT to focus on. This gives it a clear “thinking space” to operate in.

For example, when designing a workshop, I include details like:

  • Who the audience is

  • What the goal of the session is

  • Any constraints or specific outcomes I’m looking for

I also ask clarifying questions to ensure the response aligns with my objectives. This upfront effort pays off in more focused and actionable answers.

One of the most powerful things about ChatGPT is how it can expand your thinking. I often ask for alternative viewpoints, challenge assumptions, or explore ideas outside my immediate view.

For instance:

  • “What might I be missing in this approach?”

  • “How would someone from a different industry tackle this challenge?”

This has helped me uncover fresh insights and creative angles I wouldn’t have considered on my own.

As valuable as ChatGPT is, it’s crucial to verify the information it provides. I always ask where the insights are coming from—whether they’re based on my input, general knowledge, or external references.

For critical decisions, I double-check the recommendations outside ChatGPT to ensure they’re accurate and credible. Verification builds confidence in the outcomes and ensures they stand up to real-world scrutiny.

Using ChatGPT effectively isn’t just about getting answers—it’s about refining your questions, exploring new ideas, and ensuring reliability. As the quote reminds us, “you need to understand the problem before exploring solutions.”

By applying this mindset, I’ve made ChatGPT a valuable partner in refining ideas, uncovering blind spots, and creating stronger outcomes.

What’s your approach to working with ChatGPT? I’d love to hear your tips and learnings in the comments or via email. Let’s keep this conversation going!

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