

Building an AI-Positive Work Culture
Employer encouragement predicts workplace AI adoption almost 5x more strongly than training or tool provision alone. This 10-step playbook shows design leaders how to build a culture where AI adoption happens naturally, without mandates, surveillance, or wasted training budgets, while avoiding the cybersecurity pitfalls of “Shadow AI.”
Jakob Nielsen
Apr 2313 min read


AI Use in the Real World: AI’s Design Problem Is Organizational, Not Technological
AI is saving time at scale, reshaping enterprise behavior, and exposing a new design problem: products must be built for uneven capabilities, uneven adoption, and an uneasy public. While macroeconomic data shows immense productivity gains and US enterprise dominance, micro-level metrics reveal usability flaws, job losses among juniors, and severe algorithmic trust issues.
Jakob Nielsen
Apr 1620 min read


Redesigning Workflows for AI
In a controlled field experiment, startups that redesigned end-to-end workflows around AI generated 90% more revenue than equally equipped peers that used AI mainly to speed up individual tasks.
Jakob Nielsen
Apr 930 min read


The Capability Maturity Model for AI in Design
Summary: Six levels of AI design maturity. Early levels involve skepticism and ad-hoc tool use. Later levels embed AI into design systems and product delivery. The highest level envisions AI generating interfaces autonomously. As interfaces dissolve into real-time-generated experiences, the designer’s role shifts from pixel pusher to system gardener. The article includes a self-assessment framework and emphasizes the need to progress one level at a time to successfully instit
Jakob Nielsen
Mar 517 min read


UX Roundup: How People Use AI | AI Does User Research | Founding Designers | Prompt Engineering | AI Agent Use Cases | Electricity Fuels AI | GPT 5.2 Beats Humans
Summary : How People Use AI for professional and creative jobs | AI conducts user interviews at scale, converting qualitative quotes to quant data | When and how to hire the first designer in a startup company | Prompt engineering debunked: Don’t specify a mastery persona | Longitudinal user research needed to judge AI agent usability | A new generation of power turbines may meet the need for AI electricity | GPT 5.2 132% better than human experts on economically valuable tas
Jakob Nielsen
Dec 15, 202520 min read


UX Roundup: UX Leaders Need Profits | In-depth AI | Emotional Avatar Animation | Construction Time | User Needs
Summary : UX should quest for profits, not a seat at the table | In-depth AI reviews of draft academic papers | Emotional lip-synching of avatars when singing | Time needed to build AI supercompute data centers | Discover user needs UX Roundup for December 1, 2025. (Nano Banana Pro) Abandon Your CEO Crush Matthew Holloway published a great article deploring design leaders’ fixation on reporting directly to CEOs . He wrote that this resembles adolescent crushes: idealized fant
Jakob Nielsen
Dec 1, 202510 min read
