

Cialdini’s 7 Influencing Principles
Robert Cialdini’s 7 principles of persuasion are reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. They are the bedrock of persuasive UX design, and they work because they’re mental shortcuts hardwired by evolution to keep our ancestors alive
Jakob Nielsen
1 day ago24 min read


UX Roundup: Benchmarking Office Work | AI Undermines Billable Hours | AI as Delegate | Error Recovery | Pareto Frontier | Left-Digit Effect | Empty States | AI Use Differences | Educational Video
Chinese AI models deliver 64% of entry-level human office-work quality in new benchmark | AI breaks the billable-hours model for consulting and shifts it to outcome-based pricing | Workers delegate whole tasks to AI but rarely review the output | Turning error messages into recovery tools | The Pareto Frontier of advancing AI capabilities | The left-digit effect is why $2.99 outsells the simpler $3.00 | Alleviating the empty-screen problem | AI usage may follow a power law in
Jakob Nielsen
3 days ago18 min read


UX Roundup: AI Spending Up | Adversarial AI Helps Designers | Design Hypotheses | Generative Accessibility | Skeleton Screens | Pain of Paying
AI spending growing 75% per year at the median firm | An AI agent that argued back against design ideas helped designers improve | A design is a hypothesis: try to defeat it | AI can generate superior accessibility when it prioritizes communication density over narrative completeness | Skeleton screens buy patience, not speed | Checkout design dials the pain of paying up or down
Jakob Nielsen
Aug 1721 min read


UX Roundup: Hedonic Adaptation | Knowledge Worker AI | AI Sensemaking | Delegating Agent Actions | Branching UI vs. Linear Chat | Base-Rate Neglect | Rating Controls | Animated Prompt Understanding
New music video about hedonic adaptation | AI better at some forms of knowledge work than at others | AI increasingly used for sensemaking among corporate users | Users want to approve certain autonomous actions | For exploratory creation, a branching UI beat the traditional linear chat interface to the AI backend model | Base-rate neglect: one vivid anecdote outweighs a thousand statistics | The ***** UI for user ratings | Experimental system connects specific words in the u
Jakob Nielsen
Aug 1421 min read


The Framing Effect in UX: Identical Facts, Opposite Decisions
Describe an option as a gain, and people play it safe; describe the same option as a loss, and they gamble. No presentation is frame-free, so pick the frame that maximizes comprehension, and audit your funnels for frames that merely maximize clicks. Every screen is a framing device. Yours included.
Jakob Nielsen
Aug 616 min read


Satisficing: Users Pick the First Good-Enough Option, Not the Best One
Users don’t choose the best option; they choose the first satisfactory one, and then they stop looking. This behavior, called satisficing, decides which link gets clicked, which default survives, and which of your features nobody ever sees. Design so that the first plausible option is also the correct option, and the lazy click becomes the right click.
Jakob Nielsen
Aug 413 min read
