A pre-build sanity check - are you solving a real problem or building a cool thing with no customer?
Includes a personalized analysis written by Seth based on 20+ years of engineering and startup experience.
18 questions · ~3 minutes
Question 1 of 18Problem Validation
How many people outside your personal network have told you they have this problem?
Question 2 of 18Problem Validation
In your customer conversations, what were you mostly doing?
Question 3 of 18Market Reality
Is there an existing competitor or incumbent solving this problem?
Question 4 of 18Founder-Problem Fit
Are you yourself the customer for this product?
Question 5 of 18Problem Validation
Have any of your potential customers offered to pay for this before it exists?
Question 6 of 18Problem Validation
Can you explain the core problem in one sentence, without using the word 'platform'?
Question 7 of 18Customer Urgency
How is this problem being solved today (without your product)?
Question 8 of 18Customer Urgency
Would your target customer switch from their current solution today if yours worked?
Question 9 of 18Market Reality
How will the first 100 customers find out this exists?
Question 10 of 18Market Reality
Have you talked to anyone who tried to solve this and failed?
Question 11 of 18Founder-Problem Fit
Are you building this solo or with a co-founder?
Question 12 of 18Market Reality
How big does this market actually need to be for this to work?
Question 13 of 18Problem Validation
What's the single biggest assumption your business depends on that you haven't validated yet?
Question 14 of 18Problem Validation
When you imagine who your first customer is, how specific is that picture?
Question 15 of 18Founder-Problem Fit
Why are you the right person to build this?
Question 16 of 18Market Reality
Why is now the right time to build this - what's changed?
Question 17 of 18Founder-Problem Fit
If you talk to 20 potential customers and none of them would pay, what do you do?
Question 18 of 18Founder-Problem Fit
What would make you stop working on this?
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