Future of Foods Interviews speaks to Nusa Urbancic, CEO of the Changing Markets Foundation, where she leads investigations exposing how the meat and dairy industries deploy misleading science, aggressive lobbying and mass-online disinformation campaigns to delay action on climate, health and sustainable food systems.
Her team’s landmark report, The New Merchants of Doubt, analysed 22 of the largest global meat and dairy companies and revealed how they invest far more in green-wash advertising than in emissions-reducing innovations. Under her direction the Foundation also commissioned Truth, Lies and Culture Wars, a social-listening study tracing nearly one million meat-industry-aligned misinformation posts over 14 months.
Listen now to find out how, where, how much and who.
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