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360i

The old agency model wasn't built for this moment. We are. 😈

360i.substack.comSource feed ↗21 episodes

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Latest episodes

The Follower Fallacy

In the era of discovery-first feeds, the best-performing brands are no longer winning just because they have the biggest audience.

Why Taste Is Becoming a Brand's Biggest Competitive Edge

Plus: 3 Fandoms to Know this Week

Betting on Pop Culture

Plus: 3 Fandoms to Know this Week

Why the “Song of the Summer” Might be Dead

Plus: 3 Fandoms to Know this Week

The Parasocial Problem

Plus: 3 Fandoms to Know this Week

The Fun Deficit is Real

Plus: 3 Fandoms to Know this Week

SOCIAL AS YOU KNOW IT IS DEAD.

A signal report from 360i on what's actually shifted in social, what it means — and what savvy brands are doing about it in 2026.

"Cybertrucks for the Face?"

Plus: 3 Fandoms to Know this Week

The Footy Fandom: What Brands Get Wrong About Soccer Fans

A diehard on bandwagoning, the language test, and the Cup activation mistakes brands should avoid.

You Haven't Formed an Opinion. You've Inherited One.

Plus: 3 Fandoms to Know this Week

Moviegoing is Gen Z's New Social Ritual

Plus: 3 Fandoms to Know this Week

The Grid & 360i: They’re Both So Back

PLUS: 3 FANDOMS TO KNOW THIS WEEK

DON'T CALL IT A COMEBACK. IT'S A RECKONING.

The industry is at an inflection point.

THE WORLD CUP’S FIRST VIRAL HERO

PLUS: 3 FANDOMS TO KNOW THIS WEEK

COMFORT CULTURE IS MAKING US LONELIER

PLUS: 3 FANDOMS TO KNOW THIS WEEK

WHEN THE PREGAME IS THE MAIN EVENT

PLUS: 3 FANDOMS TO KNOW THIS WEEK

SOCIAL MOVES IN MINUTES. BRANDS MOVE IN QUARTERS

PLUS: 3 FANDOMS TO KNOW THIS WEEK

BUILDING BRAND TRUST IN A SOCIAL-FIRST NEWS CYCLE

PLUS: 3 FANDOMS TO KNOW THIS WEEK

DO BRANDS NEED "FINSTAS?"

PLUS: 3 FANDOMS TO KNOW THIS WEEK

The Rise of Phone-Free Parties

Plus: 3 Fandoms to Know this Week

LESSONS FROM BIEBERCHELLA

PLUS: 3 FANDOMS TO KNOW THIS WEEK