Instagram now lets you reorganize your grid, officially cementing its resurgence
The TL;DR: This week Instagram announced a new feature that users have been begging for - the ability for accounts to reorganize their grids. Social marketers have spent the last decade (nearly) trying to convince brands to focus on the feed, not their grid. This news, coupled with declining feed distribution of brand-owned content, reverses that direction.
This revival of the grid is a convergence of a few different factors we’re seeing:
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A growing emphasis on perceived effort in content, as Rachel Karten outlined in Link in Bio, to be distinctive to algorithms and prove when AI isn’t being used.
A return to 2015-style social (long live the cinemagraph).
The fact that followers are no longer an indicator that a brand’s owned content will travel.
WHAT YOU CAN DO
Shift your mindset from push, to pull on Instagram. Give people a reason to care consistently and make yourself findable.
Off-page community engagement remains the single most important organic action a brand can take day-to-day to fuel discovery and participate with potential customers. When you land a killer comment on someone else’ s post, people want to see what you’re all about via your profile. Make sure your grid immediately and consistently communicates your brand world aesthetically and narratively.
Think of the grid as more of a “business card” or a landing page for users to see what you’re about, understand your vibe, and see if it’s a world they’re interested in or if they want to further the relationship.
Craving more? 360i is now live. Missed the news? Catch up here.
A snapshot of buzz-worthy communities and fandoms to guide community engagement
Summer House Final Scene ☀️🏠
What’s Going On: The three-part series that dove into the highly talked about relationship of Amanda Batula and West Wilson concluded on Tuesday however, a bonus episode will be released on June 16 at 8 p.m. on Bravo that will show three separate conversations among cast members which were filmed three weeks after the reunion.
World Cup Mania ⚽🏆
What’s Going On: The World Cup kicks off today with Mexico playing South Africa and South Korea playing Czechia. This world wide event has taken over social with countless brand activations and fan excitement as they prep for the matches.
Arianators Activated 🎤
What’s Going On: Ariana Grande started The Eternal Sunshine Tour last Saturday, marking her first tour in six years. People are taking to social to compare her previous tours and songs and what has changed in the setlist and vocals.
Four must-click links that crossed our feeds today.
Rhode Beauty released their summer collection on Tuesday, June 9th and the internet is going crazy over it
Taylor Swift surprised fans after the Toy Story 5 premiere with a performance of her new song
This week, Instagram released a new feature where you are able to re-order your profile grid
The Monaco Grand Prix 2026 had lots of eyes this weekend with celebrities and influencers like Kim Kardashian and Alix Earle in attendance with 19 year old Kimi Antonelli taking home the trophy
TV/Streaming: Every Year After premiered June 10th on Prime Video, Game 5 of the NBA Finals is on Saturday, June 13th
Movies: The Furious, with a 100% score on Rotten Tomatoes, comes to theaters Friday, June 12th as well as Steven Spielberg’s Disclosure Day
Music: Olivia Rodrigo’s new album, You Seem Pretty Sad for a Girl So in Love, releases tomorrow, June 12th
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