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This blog is dedicated to helping entrepreneurs achieve their dreams and bring their vision to market.

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Kraft Heinz Just Proved the $100 Trillion Thesis

Fifteen months ago I predicted GLP-1 drugs would reshape the American economy. A 157-year-old food company just bet $500 million that I was right

The Government Owed Them $500,000. The Bank Offered $250,000

Underwriting is the cost of not knowing things. Vertical software already knows them

What David Woodbury Learned by Hitting the Wall

Startups don't go up then down. They go up and down at the same time.

I Hired Walker, Attia, and Topol for $20 a Month

How three synthetic experts — Matthew Walker, Peter Attia, Eric Topol — review my sleep, exercise, food, and stress every week, and why an AI version of the expert is structurally better suited for it

Why AI Isn't Showing Up on Your P&L (A 30-Year-Old Answer)

The technology was never the bottleneck. The org chart you built around it is.

Most Companies Will Get AI Exactly Half Right

The tools work, adoption is real, and the P&L barely moved. Here's the change-management problem nobody's naming.

The Month Google Spent $4

What a broken ad account taught Jon Mest about winning in the age of answer engines

The Morning Is for Thinking. The Afternoon Is for the Robots.

AI doesn't make you do more. It frees you to do the work only you can do.

The Next Brick

What a Belize cave guide and a Cambodian orphan taught me about the startup grind

First Done, Never Shipped: The Hidden Cost of Vibe Coding

How we discovered our fastest developer was generating 6x the bugs — and what it taught us about AI, judgment, and the metrics that lie.

The Word That Kills Startups Is "Interesting"

Rob Snyder spent half a decade figuring out why founders chase the wrong signal. His book, The Power of Pull, came out July 7th.