Where’s Bottega Veneta Gone?
Highs and lows from the brand’s radically new approach to weaving desire
Why You Should Care
Cultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
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Dressing the Brand
Why uniforms are a brand’s most overlooked tool, according to the Milan studio dressing everyone from Jacquemus to The Mercer Hotel
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The Many Fonts of Cool
Goth brides, book-club pop stars, unserious supermodels: the death of the single “cool blueprint” and what it means for brands.
Stop Saying Chanel Isn't Chanel Enough
Balenciaga and Dior face the same challenge: honouring the past without being trapped by it
Inside ABODI Transylvania, The Brand That Turned Gothic Into Desire
An interview with founder Dora Abodi on Transylvanian folklore, designing for archetypes, and building a world that outlasts trends
Where Culture Takes You This Summer
From Ithaca to Aarhus, plus quick escapes from London, New York, LA and Milan
Every Photo on Your Feed Is Covered in Text Now
The Substack-ification of everything, where context, not the image, is the thing you’re actually scrolling for
Candid Is Out, Posing Is Back
On the death of the Instagram dump, Meg Stalter’s pop star era, and why we’ve stopped pretending we don’t care
Armani/Archivio: Using the Past to Build the Future
The strategy behind one of fashion’s most thoughtful archive projects - and how any brand can borrow from it