🟣 Coachella partners with OpenSea to launch VIP festival passes with exclusive benefits as NFTs on Avalanche - link
🟣 adidas opens its first stand-alone store on Roblox - link
🟣 Maison Margiela’s signature split-toe shoe will be sold as a limited-edition phygital NFT wearable - link
🟣 Lionel Messi collaborates with Planet, a platform tokenizing real-world assets, to highlight his left football boot in a project focused on sustainability - link
🟣 Animoca Brands Japan teams up with KDDI (major telecom provider) to boost Web3 adoption - link
🟣 Metropolis (a 360-degree curated universe) joins Cointelegraph Accelerator - link
🟣 Galxe (Platform to build loyalty programs on-chain) is integrated into Humanode’s Biomapper which grants access to ecosystems through face recognition tech - link
🟣 Paris Hilton plans a webinar with experts to reflect on the successes of her Roblox world, Slivingland - link
🌐 Bridging Brands and Fans in Web3... every week
Ready to highlight the developments of this week that are setting new benchmarks for brand engagement and consumer experience.
Coachella, the iconic music festival in California, is utilizing tokenized assets with unforgettable real-world utility.
They've partnered with OpenSea, one of the top NFT marketplaces, to introduce digital VIP festival passes as NFTs on the Avalanche blockchain.
☂️ One VIP pass for the selected weekend
☂️ Access to a private member channel and Coachella chat
☂️ Entry to the exclusive Oasis Lounge with complimentary drinks
The purchasing process is optimized to be as seamless as possible to reach a large and crypto beginner audience.
Payment options with credit & debit cards are available for customers. 💳
The VIP Pass + Oasis Lounge Keepsake costs approximately $1,499 in AVAX, the blockchain’s native token. Only 1,024 units are available.
From quick entry to exclusive access to the Oasis Lounge, complete with premium amenities & services, Coachella redefines luxury and convenience for its VIP guests.
☔️ W3A Tip: Weekend 1 is already sold out in all physical units. But you can still get a Weekend 1 VIP Pass if you purchase on the blockchain.
Accessing once-in-a-lifetime experiences on the blockchain now takes less than a minute.
Digitalized tickets not only enhance the festival experience but also mark a significant shift in the entertainment industry's adoption of Web3.
This isn’t Coachella's first experiment with tokenized assets; their previous “Coachella Keys” collectively sold for $1.4 million in 2022. 💰
Web3 is no longer just a promising option; it's a proven revenue stream for major businesses that demand extra focus and strategic planning.
adidas, the global sports giant, is making headlines in the virtual realm with the launch of its first standalone store on Roblox.
After successfully integrating virtual products through pop-up shops in existing games since December, adidas is now expanding its presence on Roblox with a branded shopping experience.
☂️ Introduction of iconic adidas Footwear to the platform
☂️ Weekly expansions with new colors and styles
Roblox is a versatile platform that offers a virtual universe of gamified worlds where users can engage in activities.
It serves as a platform that enables players to enjoy a wide array of user-created games or even create their own through Roblox Studio.
Roblox has a monthly user base of 214 million players with more than $701 million generated for creators & developers in the first 9 months of 2023.
Is Roblox Web3? 🌐
Roblox as an off-chain metaverse represents many of the Web3 values with gamified experiences, community interactions, transparent loyalty programs, and more.
Nevertheless, Roblox isn’t Web3 yet.
Any of the assets bought there can’t be used in other gaming platforms. If Roblox ever shuts down someday, all of them will be worthless.
Web3 fixes this by ensuring all assets stay online even if the platform is down.
This means you can keep using your items in other games that support the infrastructure.
The success of adidas' smaller activations indicates the platform's potential for driving engagement and sales.
With gaming emerging as the new social media, brands need to pay attention to where the next generation of customers is spending their time.
Roblox offers a unique opportunity for brands to connect with users and the new generation of audiences in immersive ways.
The future of brands depends on their ability to build an immersive experience for their customers through meaningful collaborations.
How can you stay on top of the dynamic Web3 and not be distracted by the noise? 🔊
💜 Web3Audience will help you filter it out.
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