🟣 MetaMask is testing the first entirely on-chain Mastercard payment card - link
🟣 Animoca Brands partners King Abdulaziz City for Science and Technology (KACST) to launch Web3 hub in Saudi Arabia - link
🟣 In celebration of Batman’s 85th anniversary, Warner Bros. are launching 3D digital collectibles: The Legacy Cowls Collection - link
🟣 Crypto.com and ALTAVA Group (vertical AI fashion tech company) partners to expand Web3 ecosystem - link
🟣 Web3 consumer alliance platform Digibuy celebrates official launch - link
🟣 Nokia will be expanding its Web3, metaverse & AI capabilities as stated in their Technology Strategy 2030 report - link
🟣 StockX (consumer goods marketplace with stock market mechanics & NFT vaults) launches on Apple Vision Pro for an AR shopping experience - link
Warner Bros. Discovery Global Consumer Products, in partnership with Candy Digital, heralds a new chapter in digital collectability with The Legacy Cowls Collection.
This isn’t the first time Batman had a digital collectible; comprised of 11,544 3D collectibles, the collection reflects the precise number of Bat Cowls minted in their first collection.
With this collection, they are not only celebrating Batman's 85th anniversary but also marking the birth of an original Super-Villain, The Legacy Cowl, born out of fan collaboration.
This event is immortalized on blockchain. ♾️
🟣️ Each piece comes to life with augmented reality, compatible with Meta platforms
🟣️️ Holders get to vote on where and how to pursue The Legacy Cowls in Gotham City
🟣️ Each cowl edition holds secrets and puzzles tied to The Legacy Cowl’s saga
🟣️ Owning a Legacy Cowl grants access to a curated selection of experiences and future drops
Warner Bros. is transforming fans into owners of the brand who are active participants in the story. By leveraging blockchain they’re democratizing brand storytelling and building a more engaged fan base.
This leads to a snowball effect of loyalty, increased sales, and vibrant word-of-mouth promotion.
We know crafting engaging narratives creates stronger emotional bonds with customers.
This initiative not only attracts consumer attention but also opens doors for market share growth, new collaborations, and recognition as a trendsetter.
Why use Web3? By using Web3 technology, Warner Bros. can achieve things it otherwise wouldn’t have used the Web2 tech stack:
🪻️ Ownership: By being authenticated on the blockchain, these digital items act as true collectibles. Ownership is a powerful thing and has ripple effects across other elements which are important for the brand.
🪻️️ Enhanced Engagement: With fans that now truly own a piece of the brand, we see far higher engagement. For example, the FIAT Pass program (FIAT’s Web3 initiative) saw 11x reach, 22x engagement & 33x more actions than traditional channels.
🪻️ Community Building: Ownership also helps to create vibrant communities around the brand. As the holders are now active participants in the brand story and own a piece of the brand, it is possible for brands to build not only more direct relationships with the fans themselves, but also allow fans to build relationships with each other.
🪻️ Tailored Experiences: Web3 allows for more personalized experiences. With more of the fans digital identity stored on-chain, brands can use this and the programmable nature of the digital collectibles, to create dynamic brand interactions and create more personalized and engaging brand experience.
🪻️ Metrics & KPIs: Nothing is ever lost on blockchain. Data integrity means more expert and informed strategies for future campaigns and product development.
🪻️ Transparency: The blockchain is a universal ledger, open for all. Any curious customer can look it up, find details and make informed decisions.
Transparency is king because 81% of Americans say they need to trust a brand to make a purchase. 📊
Mastercard and MetaMask (the most popular crypto wallet) are collaboration to test a breakthrough payment solution: the first fully on-chain payment card, issued by Baanx.
This initiative bridges the gap between cryptocurrency and traditional commerce, offering a seamless spending experience.
🟣 Pay with crypto wherever you see the Mastercard logo
🟣 Robust payment security and efficiency, fully leveraging blockchain
The vision is to make using cryptocurrency in everyday transactions as easy and common as traditional currency.
This card simplifies the process of using digital assets for regular purchases, potentially reshaping consumer spending habits.
Mastercard may extend its market reach and pave the way for brands to explore new customer segments.
Their ongoing collaborations with blockchain entities signal commitment to integrating this new technology with existing financial systems.
Compared to traditional finance, DeFi transactions don’t need to be overseen by a third-party, making it permissionless.
Brands now have the unique opportunity to connect with this engaged & growing audience.
🟣 The crypto market is currently sitting at ~$2.7 and many users have significant wealth. Offering these users the ability to pay for a brand's products and services directly with cryptocurrency opens a new and very wealthy market.
🟣 Using on-chain analytics and tools like our partners Absolute Labs, it’s possible to segment audiences specific to the brand, understand data about these segments (wealth, interest behavior) and then target these wallets with campaigns.
🟣 The Web3 user base is well known for being forward-thinking and tech-savvy. This audience can be used specifically for testing specific new products and services, especially if those use blockchain.
🟣 Enhance brand loyalty by offering ease of access to your products via crypto payments, appealing to a market with high purchasing power.
The fusion of Mastercard's global network with MetaMask's DeFi-savvy user base could set the rails for a new transactional era.
For Warner Bros., connecting with Web3 audiences already proved to bring unparalleled loyalty and open new markets.
The collaboration between Mastercard and MetaMask is a significant step that shows how traditional businesses can enter the world of Web3.
Accepting cryptocurrency payments for your brand can be one of the most effective ways to open a market where wealth is growing by the trillions.
Is your brand ready to take on the dynamic challenges and opportunities Web3 brings?
Let us know in the comments👇
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