✳️The Value of Being Different
On difference as a cultural defence against commercialisation and UTMB
Trailmix
An exploration of the trail running business & media landscape.
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Latest episodes
✳️ UTMB’s Next Threat, and Radio over Livestreams?
On the Chamonix Mayor’s challenge to UTMB, and more
✳️ The Return of Trail Running Journalism?
On TrailRunner’s revival and Naak’s turnaround.
✳️Trail Running’s Flirtation with Luxury
On Tudor’s sponsorship in Trail Running and why Luxury hasn’t come sooner.
✳️The Man Trying to Improve Ultrarunning Livestreams
On the next data frontier in ultrarunning
✳️Brands don’t have to be Edgy to Thrive in Trail
On On, Mount to Coast, GTWS and more
✳️A Nice Surprise for UTMB
A Trailmix of News and Opinions on the Business of Trail Running
✳️Why do we have Trail Running News Deserts?
On why we need more local news in trail running.
Four Lessons from an Iconic Race’s Collapse
A Trailmix of News and Opinions on the Business of Trail Running
✳️ UTMB’s Broadcasting Pipedream
Hey pals,