The #1 social selling tactic people miss.

It's not posting on LinkedIn. Plenty of sellers do this.

It's not adding new connections. Again, most modern sellers are disciplined about adding to their network (or use a bot to do so, which violates LinkedIn's terms...but I digress).

It’s not having your own Substack. Although I do love long-form newsletters.

It's not sending creative DM's. These 100% work if you keep them human, punchy, and relevant. But plenty of people are sending them.

At least in my experience...

I'll share an example here.

🏄🏼‍♂️ Scott Leese is one of my Top 3 favorite sales voices on all of LinkedIn. He has 124,289 followers. His time is in high demand. And realistically? I don't think he wants to be pitched on a cold email even if it's 100% handwritten.

But, Scott knows how the algorithm works. Which means he pays attention to his comments.

I was early enough to comment on his post today that I got his attention, and he responded.

A couple of things happened here:

1) I made a .01% deposit in Scott's brain. Not much. It will take doing this for 3-6 months before he actually knows who I am. But a step in the right direction.

2) 69 other people in our space also saw my name, many likely for the first time.

Another example is the godfather of SaaS, Jason M. Lemkin.

I was in the first few comments on his post yesterday, and already have 685 impressions just on the COMMENT!

Did Jason see it?

Maybe he did. Maybe he didn't.

Nothing is a 100% success rate...

But doing this thoughtfully 20-30 times a day (or more) will drive significant DAILY engagement with both people you want to sell to and relationships you want to nurture.

It will help you to stay close with customers through the ups and downs of sales campaigns and project delivery.

And doing this will help you deepen your channel partner relationships, so that they will think of you when they need a "partner who can do ___."

(LinkedIn is going to kill the bot activity, I'm positive...we need to get used to actually doing the work...and comment quality matters).

Want to hear more about PostWatch and our ProfileBuddy content service for affordably building your personal brand through posts and newsletters like this one?

Book a time with me here. And please just mention "tool" as the reason for meeting!