Sales and dating
I chased a prospect for a year. They never knew I existed.
The CCO's Journal
Insights for creative founders on how to scale a creative agency and grow as a leader, from an ex-CCO, 2x agency founder, and creative expert with nearly 3 decades of experience in the creative industry.
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Selling As An Introvert
I'm an introvert who got good at his craft.
LESSON 0.4: HOW TO APPROACH THIS PROGRAM
You and I have traveled through Lessons 0.1, 0.2, and 0.3, uncovering:
LESSON 0.3: DEFINING YOUR VISION & INTRINSIC MOTIVATION
If you’ve followed me through Lessons 0.1 and 0.2, you already know how bridging scripts, short proposals, meltdown scenarios, and specialized positioning underpin our ability to land bigger deals without burying ourselves in a daily grind.
LESSON 0.2: DEVELOPING THE ENTREPRENEURIAL MINDSET
You’ve arrived here because you know bridging scripts and short, ROI-focused proposals can radically transform how agencies secure larger deals, but you also realize that none of those tactics matter if you - the founder - remain stuck in day-to-day tasks or can’t assume a strategic leadership role.
Give, Give, Give. Then Ask.
I gave for twenty years before I learned the second half.
LESSON 0.1: WELCOME & MY JOURNEY
Hello and welcome to our Introduction Module.
The Future of Sales
We flooded every channel until it stopped working. What's left is skill, and the people you already know.
Your Agency Loses Deals Because Nobody Trusts You
Owners think closing comes from having the perfect answer. It comes from telling the truth.
The Most Expensive Part Of Your Service Is Probably Free
When you bundle strategy with execution, the execution sets the price.