Hello and welcome to our Introduction Module. I’m genuinely excited you’re here. Chances are, you sense that your creative, digital, design, branding, marketing, or software development agency has untapped potential: the potential to grow in stable, profitable ways without the feast-or-famine cycles and chaos that plague so many mid-level firms.
In this first lesson, we will discuss:
1. A roadmap for our entire course: covering leadership, strategic positioning, finances, advanced client acquisition, and operations.
2. My personal vantage: why awarding over $100 million in contracts as a C-suite executive and later building a $5 million agency is so crucial to the frameworks you’ll learn.
3. Reflection & Action: We’ll pause mid-lesson for a short recap before a reflection prompt, then wrap with practical steps. You’ll also see references to your Workbook: download it, fill in the prompts, and share them in our community so we can tailor these methods to your specific context.
Become a paid member of The CCO’s Journal to unlock the full course, the complete Creative Agency Accelerator curriculum as it is released, downloadable workbooks, the private member community, twice-monthly Ask Me Anything sessions, and selected guest sessions.
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