
AI Didn't Make the CTO Job Harder. It Made the Expectations Fictional.
AI in the hands of a senior practitioner is a multiplier. Everywhere else it is a liability.
Straight talk on building and scaling tech startups — from a founder who's done it. Real lessons from growing companies to $40M ARR, closing a Series A, and building PerkyPet AI. No theory. No fluff. Just what actually works.
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AI in the hands of a senior practitioner is a multiplier. Everywhere else it is a liability.

Life is not fair

What 1,250 pet parents taught me about building AI people will actually act on.

Desire tells you almost nothing. Effort tells you everything.

What a hospital room, a happier cat, and thirty years of building companies taught me about showing up.

Why pet parent mental health belongs in the wellness conversation, and why we are building PerkyPet around it

What three weeks in a hospital room reinforced about my methodology

Hire rigorously, not sluggishly. Fire to protect your best people, not to punish your worst.

The Math Is Easy. The Engine Is Hard.

Your Roadmap Is Not a Charity

Trust isn't a brand exercise. It's an engineering discipline.