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Thomas Milo · Jul 9, 2026

Who throws with mud loses ground

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Thomas Milo · Thomas Milo

Support cratered while the budget quintupled, because no amount of amplification sells a product whose first response to doubt, even friendly doubt, is an ad hominem attack.

Stereotyped repetition is one of the symptoms of marketing a failed product. One can observe it even in apparently real exchanges, not just suspected bot clusters.

They are practically never attempts to persuade a wavering reader in good faith. They open at irrelevant deflection and intimidation, the cheapest now being "antisemite!", and stay there, without a semblance of empathy or a single conceded point. Such debating habits are totally counterproductive: they leave the critic more antagonised, not seeded with impetus to consider the Zionist point of view.

Hasbara cannot address the unconvinced by design. It runs on axioms rather than arguments: antisemitism, 2000 years ago, the only democracy, existential threat. It attempts mind control based on the Spinoza principle: rather than answer the argument, the machinery defaults to character assassination.

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