Issue 141 - 4th April 2023

Heinz Ketchup says it is going after restaurants caught red-handed attempting to pass off an another product as its brand.

Playing on its longstanding “It has to be Heinz” positioning, the U.S. focused “Ketchup Fraud” campaign from Rethink is using large-scale out-of-home ads in New York and Chicago, accompanied by print ads in titles including The New York Times, US Weekly, and In Touch, as well as social media.

Tens of thousands of street parties are expected to be staged during the weekend, with people urged to come together across the nation for the Coronation Big Lunch on Sunday May 7.

BestNewBingoSites have released an in-depth guide to hosting a street party, ccovering everything from the necessary admin to recipes and playlists you make like to use. By Alex Aldrich.

with so many on bookshelves, it can be tricky to know where to begin. Carley Mellors-Blair, founder of Altered Health (alteredhealth.co.uk), has offered up key factors to consider when deciding on your next or first self-help book. By Ella Kybaluk.

Adrianne Carter told FEMAIL that certain positions may indicate too much dominance or disconnection, and warned that physical touch isn't the sole way you need to be expressing affection. 

Teaming up with sofa retailer DFS, she shared the five different types of 'sitter' you could be.

Research by Norwegian Cruise Line has found that one in three travellers prefers to travel solo, and older women in particular are driving the trend. According to internal research by travel network Virtuoso, the greatest increase in solo travel in 2022 came from women aged 65 and older. By Mairead Folan.

Though Bridgett horrified all of us when she revealed that she had asked the 83-year-old Logan for a selfie, we’d be lying if we said we weren’t curious about the statement bag. And according to reports by 3DLook, a virtual fitting room company, we weren’t alone. By Nadya Movchan.

Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some of the proposed benefits, job security and misinformation are some of the biggest concerns in the sector. By Vuelio.

Picture the scene… you’re working away, head down, when *ping* a client email drops into your inbox. And unfortunately, they’ve posed a somewhat tricky question that you’re not 100% sure how to answer.

In those situations, it’s easy to hand off the conversation to someone else and get back to work, particularly as a PR when the question looks too “SEOey” – and there’s no shame in that. By Steph Hugman.

A large number of ethnic and minority professionals working in the communications industry are regularly made to feel uncomfortable at work due to their background, according to research from the Taylor Bennett Foundation (TBF) and IPSOS Mori. By Vuelio.

QTing the best reads, tweets and content about artificial intelligence and its impact on PR, in one place. Tweet us with suggestions. Curated by @RichLeighPR.