Issue 140 - 28th March 2023

It’s already a grave situation. According to one survey by Barratt Homes, 71% of Britons believe recycling rules are too confusing. In comparison, just 8% say they are clear on what materials and items can and cannot be put back into the system for reuse, in turn avoiding landfill. By Matt Seabridge.

Community retailer SPAR has rounded up the trendiest TikTok recipes, including a hot cross bun cocktail, to help you discover new twists on the classic Easter treat.

A Freedom of Information Request (FOI) submitted to Newcastle City Council by Anglo Scottish Asset Finance has uncovered the city centre streets that issued the greatest number of fines last year. Topping the list alongside Richardson Road is Westgate Road, which also saw drivers handed more than 1,000 penalty notices. By John Hannen.

Yup, in a nationwide survey commissioned by Story Shop and conducted by insight agency Opinion Matters, a whopping 26% of respondents said ‘they wish they were back in lockdown’.

Families throw away almost a month's worth of food every year, according to a new study. The research found nearly half of parents in the UK admit to binning things which are still edible, with more than a third saying they bought too much when shopping.

The findings were based on a survey of 1,800 parents with a child under 18 who still lives at home, conducted by OnePoll for cracker and biscuit company Jacob's.

Graham O’Reilly, Co-Founder of Buckinghamshire based EVCables.com, who ran the numbers on the wastage involved with tax reminders for EV owners, said: 'From a sustainability standpoint, sending five tons of paper to individuals who are trying to reduce their impact on their environment is counterintuitive. By Mark Rofe.

Pivoting a campaign for digital PR is pretty simple. It doesn’t require a lot of time or budget and if done properly, it can get results with just a few extra hours of work.

Pivoting is the art of updating a part of the campaign, such as the data, pulling out a different angle or hooking the campaign onto something new that’s getting traction in the news cycle and re-outreaching it out to journalists. By Mary Hickey.

Blindly following instructions isn’t an option anymore. Modern link building is aggressive: it’s all about using the opportunities when you see them, and sometimes creating your own. By Brian Gareth.