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The World of Direct Selling

The World of Direct Selling provides expert articles and news updates on the global direct sales industry. It has been a trusted source of information for the direct selling community since 2010.

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Direct Selling Mistakes That Every Distributor Has to Learn

In direct sales, success is earned through a careful blend of skill, strategy, and consistent execution.

Only If You Measure, You Can Effectively Manage

All business entities, including direct sales companies, need to measure their progress towards their goals.

The Story Behind the Tupperware Party

Stanley Home Products had implemented the party plan method years before Earl Tupper did the same in his company.

Key Takeaways From NielsenIQ’s Wellness Market Report

In June 2026, NielsenIQ, published a report unveiling recent trends and suggesting actions.

Understanding Pyramid Schemes, Ponzi Schemes, and Direct Selling

Borders between these three concepts have generally remained fuzzy in minds.

This Isn’t Another Cycle in Direct Selling. It’s a Separation - Part 2

Every product company needs to think like a services company. If your customer has to remember to come back, you’re losing.

This Isn’t Another Cycle in Direct Selling. It’s a Separation - Part 1

The companies starting to win in recurring revenue are the ones treating their field as relationship builders.

Industry News, First 6 Months of 2026

Looking back at the key moments from the global direct selling industry in the first six months.

A Snapshot of Canada’s Direct Selling Industry

A review of the Direct Sellers Association of Canada's major survey on the independent direct sellers.

Livestream Shopping and Direct Selling

Livestream shopping combines elements of social media, e-commerce, entertainment, and real-time interaction.