Industry News, First 6 Months of 2026

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This week’s free post looks back at the key moments from the global direct selling industry in the first six months of the year.

• Natura Concludes Sale of Avon International

• Kevin Guest Returns to USANA as CEO

• From Startup to $100 Million: Bravenly Global Marks Five Years of Rapid Growth

• Amway India Reaches 90% of India, Delivery Speeds Jump by 48%

• Norwex Unveils First-Ever Rebrand, Evolves to Premium Skincare

• Betterware de Mexico Acquires Tupperware in Latin America

• Arbonne Opens New Headquarters in California

• PM-International Sells One Billion FitLine Products Worldwide

• Mintel’s 2026 Global Beauty and Personal Care Predictions

• David Stirling Returns to dōTERRA as CEO

• Mary Kay: 60+ Years of Empowering Women Through Direct Sales

• Executive Promotions at Sunrider International

• Nu Skin Reports 2025 Fourth Quarter and Full Year Results

• Strong Growth Expected in India’s Direct Selling Industry

• Herbalife Delivers Sales Growth in Q4 and Full Year 2025

• USANA Reported 6% Revenue Growth for the Fourth Quarter

• Natura Sells Avon Russia, Completes Portfolio Simplification

• Zinzino’s Revenues Increase 35% in the Fourth Quarter

• Cristiano Ronaldo Takes Ownership in Herbalife’s Pro2col

• Rodan + Fields Moves Beyond Social Selling with Influencer-Powered Campaign

• Betterware de Mexico (BeFra) Reports 1% Sales Increase for Q4 2025

• Oriflame’s CEO Harnessing AI to Create Beauty Products

• Mary Kay Goes for Gold in Global Manufacturing Standards

• Nature’s Sunshine: Strong Fourth Quarter and Full Year 2025

• Nu Skin Appoints Chayce Clark COO

• PM-International Announces Expansion into Kazakhstan

• Farmasi Expanding into Eight Countries in Europe

• RIMAN Ignites Momentum at 2026 North America Convention

• Avon Seeks a Fresh Start in Latin America with New Logo and Portfolio

• Natura Completes Restructuring with Strong Profit Growth in 2025

• Herbalife Acquires UK-Based Personalized Supplements Company Bioniq

• Amway Reported $7.3 Billion Sales for 2025

• Nu Skin Launches ‘Prysm IO’, an AI-Powered Platform for Personalized Wellness

• Zinzino’s Group Revenues Increase 26% in the First Quarter

• Tocara Announces Acquisition of Swarovski’s Touchstone Crystal

• Inside Mary Kay’s Tech and Digital Transformation with CIO James Whatley

• Shaklee Canada Marks 50 Years with Record Growth

• Mannatech Reports $108 Million Sales for 2025, Down 8% From 2024

• LifeVantage Appointing Former Nature’s Sunshine Executive as CEO

• Oriflame Announces Orkun Gul as Chief Commercial Officer

• BeFra (Betterware de Mexico) Reports First Quarter 2026 Results

• LR Health & Beauty Sees “Made in Germany” as a Competitive Advantage

• Herbalife Reports 8% Revenue Growth for the First Quarter

• Nu Skin’s First Quarter 2026 Sales Down 12%

• Nature’s Sunshine Reports Strong Q1 2026 Results, Sales Up 9%

• USANA’s 2026 First Quarter Global Sales $250 Million

• Amway Expands Manufacturing Plant in the US, Investing $75 Million

• US DSA Releases Video: “America at 250: Direct Selling, an All-American Story”

• Natura Sees Revenue Under Pressure in Brazil and Argentina in Q1

• eXp World Holdings Reports Q1 2026 Results, Revenues Increase 5%

• Mary Kay Launches “Global Social Squad” Program to Boost Online Engagement

• ASEA Global Expands into China, Marking a Major Milestone

• Forbes Magazine: Amway Among America’s Largest Family Businesses

• Vorwerk Increases 2025 Revenue to Record EUR 3.6 Billion, Up 14%

• Farmasi Reports $610 Million Sales for 2025, Projects $800 Million in 2026

• Direct Selling Volume Reaches €21 Billion in Germany in 2025, Up 1.7%

• Medifast Promoted Nicholas Johnson to CEO

• Oriflame Unveils 2025 Annual Report, Sales Down 7%

• FTC Sues to Stop Amare Global from Misrepresenting Health Benefits

• Zinzino Officially Opens Colombia, Strengthens Presence in Latin America

• eXp Realty Appoints Wendy Forsythe as Chief Operating Officer

• Oliveda and Olive Tree People Prepare for Nasdaq Listing in 2027

• Mary Kay Ash Foundation Celebrates 30 Years and Over $100 Million Donated

• Herbalife Indonesia Targeting 6,000 Participants in Herbalife Run 2026

• A New Era of Transparency: Amway Launches the ‘Amway Tracing Tool’

• eXp World Holdings Renames as ANGT, Moves Company to Texas

A short selection of headlines from our weekly news roundup below:

• Mary Kay: #1 global beauty brand according to Euromonitor

• MONAT: Recognized with DSA Canada’s ‘Innovation Award’

• Herbalife: Launching center of excellence in India

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By Hakki Ozmorali - Founder of The World of Direct Selling

Last week we covered a group of interesting merger and acquisitions attempts. They included stories from Amway, Avon, Mary Kay, Yves Rocher, Arbonne, Pampered Chef, Vorwerk, and Jafra. We continue this week with another group.