How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84
Plus, What happened to good corporate swag?
The Transaction
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosted by Craig Rosenberg and Matt Amundson.
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Latest posts
An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82
Plus, what is your brand's name actually saying?
Crafting Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81
Plus, how to move past Random Acts of AI by orchestrating workflows
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
Plus, how GTM teams can earn (not just burn) customer trust to fuel long term growth
Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA - Ep 77
Plus, why your sales training should be 'harder than the game'
Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76
Plus, the Founder Brand fundamentals
The Transaction's First Live Event! Be there
Let's have some fun talking startup GTM at LinkedIn HQ in SF
How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor - Ep 75
Plus, how to use AI to boost creativity by filtering out the obvious crap.
Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74
Plus, Who's leading AI adoption at your company?
The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73
Plus, why your next rep will be a Solutions Engineer