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• The Transaction

  Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosted by Craig Rosenberg and Matt Amundson.

  10 posts · theirs

Lately

• How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84

  The Transaction · 2026-07-22

• An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82

  The Transaction · 2026-06-23

• Crafting Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81

  The Transaction · 2026-06-11

• Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78

  The Transaction · 2026-05-27

• Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA - Ep 77

  The Transaction · 2026-04-16

• Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76

  The Transaction · 2026-03-31

• The Transaction's First Live Event! Be there

  The Transaction · 2026-03-18

• How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor - Ep 75

  The Transaction · 2026-03-17

• Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74

  The Transaction · 2026-02-27

• The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73

  The Transaction · 2026-02-10

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