Nike’s downfall doesn’t exist, but the rise of brand fiction is very real
Answering the important questions about the state of Nike and what brand fiction is...
The Social Juice
Marketing changes. Message changes. Every week.
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This Week in Marketing: New Threat of AI Watermarks, "Skip Ads" Button, and YouTube's Monetisation Guidelines
What was that? Instagram's brand refresh, Spotify's skip ads future, Claude's AI watermark, YouTube's new monetisation program, Bumble dumps their only rule, and the rest is social at...
Back-to-School Marketing vs. the Struggling Yet Expensive Retail Market
Best of Brands & Advertising: GAP, YSL, and Dior's musical campaigns, Tate McRae's parody collab, BTS marketing, U.S. retail market struggles for once, and future of Mbappé at Nike?
This Week in Marketing: Disney on TikTok, Reddit's AI Future, and Pinterest's Anti-Investor Growth
What was that? Reddit's AI moderator is superior, Pinterest reaches record user growth, Disney and TikTok partner for an animated future, Nielsen buys Double Verify, and the rest is social at...
Welcome To The Post-Influencers Era
Are Influencers losing their cool and fatiguing audiences? Maybe.
This Week in Marketing: EU’s “Declare AI” Act meets LinkedIn’s “Is It AI Slop?” button
What was that? Instagram screen time grows, LinkedIn's AI slop button, Reddit's mixed reviews Q2 2026, the EU pushes AI transparency, X settles with the WFA, and the rest is social at...
Investor doomerism shapes how marketers build brands. That’s still the problem.
Best of Brands & Advertising: England lost, but marketing won. Spider-Man is lonely. Ned the CEO is the new star. Pink is everywhere. King Kylie is here. Hailey is a ’90s baby. Gap is nostalgia.
This Week in Marketing: Meta's Facebook 2.0, Google's AI troubles, and TikTok vs. Amazon
What was that? Facebook 2.0 is dismantled, Google’s EU + AI troubles are mega, TikTok Shop is set to rival Amazon Prime, Reddit's AI licensing deal, Instagram has audio swap, and the rest is…
Fandoms vs. Brand: The cultural decline of storytelling
The cloudy weather ruining brand storytelling and key factors that make or break communities.
This Week in Marketing: Google's Pinterest era and OpenAI's advertising business are cheap
What was that? Google Search reaches for Pinterest, OpenAI's ad business is struggling, TikTok detects AI, YouTube and Musk's X fight repetitive content, and the rest is social media at its...
This is the last call for Spider-Man, King Kylie, the Emmys, World Cup, and for Mr. Nostalgia.
Best of Brands and Advertising: England lost, but marketing won. Spider-Man is lonely. Ned the CEO is the new star. Pink is everywhere. King Kylie is here. Hailey is a ’90s baby. Gap is nostalgia.